Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)
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Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck
If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue.
In This Episode, I Cover:
- The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"
- Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problem
- The fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sell
- Why I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platform
- Two specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single post
Want to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout.
Work with Gillian Perkins:
- Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
- Get your online biz started with Startup Society: https://startupsociety.com
- Learn more about Gillian: https://gillianperkins.com
- Instagram: @GillianZPerkins
Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup