Influencer marketing can build trust, create high-performing content, and drive real brand awareness, but only when brands approach it the right way.

In this episode of The eCom Growth Show, Danan Coleman talks with Chelsea Clark, founder and CEO of momfluence, about how eCommerce brands can work with creators more strategically. Chelsea shares why brands often choose the wrong influencers, why one-off campaigns rarely work, and how creator partnerships should be treated as a long-term brand-building strategy.

They also discuss how to find aligned creators, why follower count is not the best indicator of success, how to brief influencers without making the content feel scripted, and what brands should actually track when measuring campaign performance.

🔗 Connect with Chelsea Clark:
LinkedIn: https://www.linkedin.com/in/chelsea-clark-momfluence/
Instagram: https://instagram.com/momfluence.co
Website: https://momfluence.co

⏱️ Timestamps:
00:00 Introduction
01:14 Who is Chelsea Clark?
02:18 How momfluence started
07:29 Biggest mistakes brands make with influencers
10:14 How to find the right creators
13:10 How brands should approach influencer marketing
14:58 Should brands create their own content too?
17:10 Why honest creator content matters
19:44 Do different niches need different influencer strategies?
21:29 How to get the most out of influencer partnerships
22:45 How momfluence helps brands run campaigns
25:46 Where to connect with Chelsea

#TheeComGrowthShow #InfluencerMarketing #Momfluence

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Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.