Ep. 8 Sustainability in Business: Bridging Finance and Marketing
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Ep. 8 Sustainability in Business: Bridging Finance and Marketing
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In this episode of Brand Bank Build, hosts Terra and Karen explore how sustainability relates to finance and marketing in building a strong, ethical business.
They emphasize the role of authenticity and transparent communication in marketing sustainable initiatives.
The conversation also highlights the evolving consumer preferences, particularly among millennials, for sustainable products and the long-term financial benefits of adopting sustainable practices.
They conclude with actionable insights on how businesses can begin incorporating sustainability into their strategies to enhance trust and achieve growth.
Connect with Karen Stephen on LinkedIn
Connect with Terra Milo on LinkedIn
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