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Brad McAllister & Jay Power from OktoRocket join Mike to dig into the power of analytics for shop owners. They break down how tracking call conversions can translate into serious revenue, revealing that just a 6% bump in close ratio could mean an extra $24,475 per month. The guys also share their take on leaderboard motivation—why it can drive some team members and demotivate others—and discuss the relentless advance of AI-powered features like agent assist and Rocket Shield to keep shops ahead of the curve.

Get the OktoRocket 2025 Industry Report HERE

Timestamps:

00:00 Game-changing stats to motivate your business growth

01:17 Tektonic 2026: Rooftop parties, Texas-shaped pools, and industry networking

03:00 Turtle races and finding your pace in a crowded event

05:05 Meet the OktoRocket team and their journey from shop floor to SaaS leaders

05:37 How OktoRocket connects, analyzes, and grows shops of every size

08:25 Tools for shops, marketing companies, and analyzing your campaigns

10:17 Decoding call conversion, inbound sales, and the analytics that matter most

12:11 Should you use leaderboards? Shop culture, competition, and motivation dilemmas

16:41 What makes great management & using data to coach your people

17:14 Drill down into conversions: marketing calls, repair orders, and tracking ROI

22:44 Tagging high-value customers—Are your ads bringing the right cars to your bay?

24:29 The real numbers: Industry report highlight reel and surprises

28:28 Close rates are dropping—what does it mean for your shop in 2025?

31:38 Just a 6-point close rate boost could net $24k/month—here’s how

32:49 Real talk on gross profit, compensation, and fixing margins

34:46 OktoRocket’s founders share their shop careers and why they built it

40:45 Staying ahead with rapid dev, AI, and never getting outcompeted

44:27 New tech rolling out: AI phone agents, Rocket Shield, and beyond

47:37 Your wish list: Real-time scripts and objection handling coming soon?