In the 103rd episode of Simply Business, John Jennings sits down with Paul Howland Miller, the self-described Chief Goof Officer behind Circus Sweets and Bircus Brewing Company. Paul has spent his career living inside the world of the circus performing, creating, and building businesses around one simple idea: doing what others think is impossible.

From balloon animals and global circus tours to launching unique entertainment-driven businesses, Paul shares how creativity, curiosity, and persistence can turn an unconventional passion into a thriving enterprise.

Along the way, Paul explains why the circus mindset is surprisingly relevant for entrepreneurs today. The willingness to try something bold, build relationships, and lean into what makes you different can open doors you never expected.

This conversation is a reminder that business doesn’t always have to follow a traditional path. Sometimes the most powerful strategy is simply having the courage to step into the ring.

Listen in to discover:

How Paul built businesses from a career in circus entertainment

Why the circus mindset is a powerful entrepreneurial model

The importance of partnerships and unexpected opportunities

Simple advice for anyone trying to turn passion into a business

If you’ve ever wondered whether your unconventional idea could actually work, this episode might just convince you to give it a shot.