Ep69 - Cici Rojas | Building Sports Media Through Culture | Underrated, Underestimated, Unstoppable
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Summary
Hello World! Cici Rojas is a proud Kansas City native who blazed her own trail! From teenage motherhood, to challenging the status quo in business, to leading at the highest level of the corporate world, Cici has demonstrated the natural and learned leadership tenacity it takes to perform well. She survived Lymphoma cancer and nearly died twice doing so! Now, she and her husband Oscar, our building Tico Productions and Tico Sports by delivering quality multilangual broadcasting for professional sports teams. They current are the Spanish broadcast choice for the Kansas City Chiefs & Philadelphia Eagles to name a few. She shares her story and her belief that Latino's in sports are on the brink of taking over not just the sports industry, but other's as well! This is ENTERRUPT KC. Enjoy this episode!
Time Stamps
00:00:00 Intro
00:03:20 ENTERRUPT Cici Rojas
00:10:15 A Teenage Mom Finding Her Way
00:17:20 Life Long Lessons and Building Doors
00:22:30 Latinos By The Numbers & Impact
00:26:30 "Aha Moment"
00:29:27 Connecting Corporate World to Community
00:37:50 Tico Productions & Tico Sports - The Beginning
00:44:40 "I Almost Died Twice!" Battling Lymphoma Cancer
00:53:40 Tico Survives COVID, Then prospers
00:57:15 Understanding Latino Audiences and Their Passion
01:06:05 Giving Cici Her Flowers
01:09:30 Tico Productions & Sports Outlook
01:12:10 Biggest Mistake?
01:14:25 Brands Vs Latino Audiences
01:16:40 Talking Kansas City Opportunities & Risk
01:21:40 Kansas City Trivia & Wrap Up
01:28:55 Outro
#sportsmedia #latinos #deportes #media #enterruptkc #thee #kansascity #podcast #kc #kcmo #kck #missouri #kansas #conversations #stories
Disclaimer - The views, thoughts, and opinions expressed are the guests' own and do not represent the views, thoughts, and opinions of Enterrupt KC or the Host's of Enterrupt KC. The material and information presented is for general information and entertainment purposes only. Enterrupt KC does not imply endorsement of or opposition to any specific organization, product, or service.