Episode 154: Lauren Kniebes – Marketing with Labels
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Episode 154: Lauren Kniebes – Marketing with Labels
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In this episode, I sit down with Lauren Kniebes for a lively conversation about marketing, labels, tasting room experiences, glassware, and the creative choices that shape Lazy Ballerina Winery. Lauren and her co‑owner Melanie grew up in Coloma, inspired by their grandmother’s homemade wines and the grapes grown on their family farm. That early spark led them into the Michigan wine industry and eventually to opening Lazy Ballerina Winery in 2015. Learn more at lazyballerinawinery.com or reach Lauren at lauren@lazyballerinawinery.com. This is the last of our 20 evergreen episodes prerecorded for release during my time in China.
© Steve Salisbury. Produced by Steve Salisbury. All rights reserved.
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