Episode 161 - The Forgotten Variable That Destroys Marketing Efficiency
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Episode 161 - The Forgotten Variable That Destroys Marketing Efficiency
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Narrated by:
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Summary
Marketers obsess with platform metrics, because these are the numbers they can tactically control the most. However, buried in every CPG product’s design are hidden sensory variables that work with or work against the efficiency of marketing. Let me explain in this episode.
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