Episode 20: Marketing for the Trades with Tess Helmandollar
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Episode 20: Marketing for the Trades with Tess Helmandollar
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Summary
In “Marketing for the Trades” on Agency Download, I sit down with Tess Hellmendaler, President of Cognitive Creative, to talk about what it really takes to grow a business in the trades today. We dig into her journey from journalism to marketing and how that path shaped her people-first approach.
Tess shares how her father’s legacy as an HVAC contractor influenced her mission to help tradespeople and small businesses communicate their value and build stronger relationships. She also breaks down the real opportunity in the trades, the growing skills gap, and why most businesses are still getting marketing wrong.
We also get into AI and where it actually fits. Tess explains how it can support systems and documentation, but not replace trust, connection, or good storytelling.
If you’re building a business, working with local brands, or tired of overcomplicated marketing advice, this episode will shift how you think. Listen now and start moving.