Episode 25 - Aftermarket vs OEM: The Truth Manufacturers Won’t Tell You

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Episode 25 - Aftermarket vs OEM: The Truth Manufacturers Won’t Tell You

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Summary

Steve Shaw and Dave Rogers break down how mastering your parts strategy drives customer retention and turns your parts department into a profit powerhouse—especially when it comes to aftermarket vs. OEM. We cover: • Why retention is the heartbeat of fixed ops • Real tactics that build trust and repeat business • How aftermarket parts win on price—and keep customers in your bay • Why aftermarket can significantly boost parts gross profit More value for the customer. More profit for the dealership.

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