Episode 29: How writing a book can change your story - with Lucy McCarraher MBE cover art

Episode 29: How writing a book can change your story - with Lucy McCarraher MBE

Episode 29: How writing a book can change your story - with Lucy McCarraher MBE

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Summary

 Writing a business book isn’t just ‘a marketing tactic’ - it can be a turning point. A moment where you stop keeping your work in your head … and start owning it on paper.In this episode of The Business of Stories, Susan is joined by her publisher, Lucy McCarraher MBE, to explore what really happens when you write the book that builds your business. From credibility and clarity to becoming the Guide in your customer’s story, you’ll hear why a book can shift how people see you … and how you see yourself.You’ll discover:How writing a book can help you refine your process and turn your expertise into something you can teach, scale, and shareHow to get clear on who you’re writing for using Lucy’s Person, Pain and Promise positioning frameworkHow to weave storytelling into your business book without making it all about youThe emotional ‘messy middle’ of writing - and why self-doubt is completely normal How sharing the journey of writing your book can build trust and attract clients before it’s even publishedThis episode is a reminder that writing a book isn’t about proving yourself - it’s about being of service, claiming your IP, and creating something that deeply resonates with the people you’re here to help.If you’ve been thinking about writing the book that could change your business (and your story), this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.
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