Episode 30: What stories to share when your business is growing cover art

Episode 30: What stories to share when your business is growing

Episode 30: What stories to share when your business is growing

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 As your business grows, your voice, your confidence, and your leadership evolves - so your storytelling needs to reflect that.In this episode, Susan explores how your stories need to grow with you. You’ll discover:Why documenting your milestones, pivots and lessons builds trust and authorityThe power of sharing ‘what I’ve learned along the way’ stories to deepen connectionHow to tell client transformation stories without breaking confidentialityWhy moving from scrappy founder to Guide requires a shift in storytelling energyHow humanising your growth (including the messy parts) builds relatability and beliefThis reflective episode will help you honour how far you’ve come, recognise the depth of experience you’ve already gained, and share your journey - in a way that deeply resonates with the people you’re here to help.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comCheck out Storytelling Mastery here Download my Be The Guide Masterclass hereDownload a free copy of The Business of Stories hereAbout your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:The Story Source Your go to source of stories, ideas, examples and content for your emails, sales, launches and visibility. LIFETIME access for the first 100 people. Buy once. Get LIFETIME access. www.thebusinessofstories.com/source
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