Some law firms get plenty of clicks... but still struggle to turn that attention into real trust. Why?

In Episode 45 of Agency Download, "What Happens After the Click?", Luba Kaplanskaya breaks down what it really takes to build lasting relationships with potential clients, going beyond ads, impressions, and lead gen numbers.

She shares her journey from practicing law to founding LK Strategic Ventures, the power of personal branding in today's legal market, and why community involvement, referrals, and genuine human connection still matter so much in a digital-first world.

We also talk about balancing short-term marketing wins with long-term brand building, why in-person moments still hit different, and how the best strategies connect online visibility with real-world trust.

In this episode:

• How Luba transitioned from law practice to agency ownership
• Why personal branding matters more than ever for lawyers
• How law firms can stand out in competitive markets
• The role of content marketing in building trust and credibility
• Why referrals and community outreach still drive growth
• How in-person events create stronger client relationships
• The value of combining digital marketing with real-world experiences
• Why marketing success requires both short-term and long-term thinking
• Lessons young professionals can apply to accelerate their careers
• What really happens after the click

Connect with the Host: James Williams

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Connect with the Guest: Luba Kaplanskaya

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