AI is making content cheaper to produce. But it's also making trust harder to earn. So what does that mean for marketers trying to actually connect with buyers?

I sat down with Dana Harder, co-founder of Unreal Digital Group, to talk through the real shifts happening in B2B right now. We got into why content and demand gen can't keep living in separate silos, how the buyer journey is getting more human even as AI takes over production, and why brands need to show up beyond LinkedIn and email.

We also covered the future of search, web-first content, and why podcasts might be the most underrated tool for creating content that actually sounds like a person made it.

If you're in B2B and figuring out where to put your energy as the landscape keeps shifting, this one's worth a listen.

In this episode:

• Dana Harder's journey building Unreal Digital Group
• Why authenticity is becoming a competitive advantage in B2B
• How B2B marketing is becoming more human
• Creating content for AI search and visibility
• Why web-first content outperforms PDFs
• Building targeted landing pages that match buyer intent
• Expanding beyond LinkedIn and email
• The growing role of creator and influencer content in B2B
• Using podcasts and interviews to create authentic content at scale
• How AI is accelerating marketing and why teams need to adapt

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Connect with the Guest: Dana Harder

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