Episode 53 - How a 60-Year-Old’s Patagonia Hike Sparked a Low‑Waste Beauty Empire with Kelsey Irvine from Birch Babe
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Episode 53 - How a 60-Year-Old’s Patagonia Hike Sparked a Low‑Waste Beauty Empire with Kelsey Irvine from Birch Babe
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Summary
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The beauty industry loves the word “clean”. But what does it actually take to live up to it?
In this episode, Jack and Ellie chat with Kelsey Irvine, CEO of Birch Babe, a female and family led company based in Ontario, Canada, known for their award-winning skincare, body care and clean beauty products. Birch babe has built a reputation for creating products that are certified all natural, vegan and cruelty free, all while using premium ingredients and sustainable packaging.
We'll dive into the story behind Birch Babe, what inspired its creation, and how this family led team are redefining the clean beauty industry.
Topics covered include:
- A 60-year-old's Patagonia trek that sparked a skincare brand
- Leaving advertising to build a values-led business
- Treating "Birch Babe" as a living brand character
- Community-tested, certified-natural formulations
- Scaling sustainably when convenience fights ethics
- Why real change needs policy, not just "green" shopping
Music by Stock_Studio from Pixabay.
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