Episode 55 - Greening the Internet: How to Build a Low Carbon Brand Online with Sam Jacobs from GrowRoom
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Episode 55 - Greening the Internet: How to Build a Low Carbon Brand Online with Sam Jacobs from GrowRoom
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Digital isn't as "clean" as it looks. Every website load, every ad impression and every AI query has a hidden carbon cost. In this episode, Jack and Ellie sit down with Sam Jacobs, co-founder and CEO of GrowRoom, a sustainable digital marketing agency helping responsible brands grow online while shrinking their digital footprint.
From turning down lucrative but misaligned clients, to measuring the grams of CO2 per page view, Sam shares how GrowRoom is redesigning marketing to work for people, planet and profit.
Topics covered include:
- How websites create carbon emissions
- Simple steps to cut the footprint of your website and ads
- When GrowRoom says "no" to misaligned clients
- Donating revenue through 1% for the Planet (and more)
- Building a values driven culture with a four-day work week
- Why SEO still matters in an AI driven marketing world
Music by Stock_Studio from Pixabay.
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