Episode 56 - TV, TikTok, YouTube — Service Contracts Are EVERYWHERE. Here’s the Dealer Fix

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Episode 56 - TV, TikTok, YouTube — Service Contracts Are EVERYWHERE. Here’s the Dealer Fix

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It seems like everybody and their cousin is selling service contracts — on TV, on YouTube, on TikTok, you name it. These days even the customer can go buy their own. So how is a dealer supposed to handle the flood? Do you charge extra? Add a processing fee? Hire a dedicated extended-warranty expert just to keep up with all the paperwork? This is the discussion no one is having right now — and it’s costing service departments time, money, and CSI.

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