Episode 8 - By managing expectations you consolidate a brand. A short story about Monzo Bank
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Episode 8 - By managing expectations you consolidate a brand. A short story about Monzo Bank
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Summary
I love Monzo, but Monzo needs to mature soon. If they keep growing but forget about the relevant details, they will end up in the same place as the monsters they challenged in the first place. This episode is about managing expectations, being transparent, and being helpful so you build the right kind of brand—a brand you can rely on when the s**t hits the fan. Enjoy!
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