In this episode of AZ TechCast, Arizona-based business leaders and experts come together to explore how organizations across the state can strengthen sales performance, refine marketing strategy and drive growth, even in a challenging economic climate. Featuring insights from Mark Sutter (Founder, Impact Sales Advisors), Jamie Munoz (Visionary, Catalyst Integrators) and Mark Yeager (President, Yeager Marketing), the conversation highlights how Arizona companies, from startups to scaling enterprises, can better align sales, marketing and leadership to stay competitive in an evolving market.

With Arizona’s rapid economic growth and increasingly competitive business landscape, the discussion dives into the importance of returning to core fundamentals, redefining market positioning for today’s B2B buyer and leveraging frameworks like EOS and fractional leadership to scale effectively. Listeners will walk away with actionable strategies to build a resilient pipeline, maximize inbound and outbound efforts and drive sustainable success across Arizona’s dynamic business ecosystem.

To listen to this episode, follow AZ TechCast on your favorite podcast platform or check out the Council’s YouTube channel and turn on your notifications so you’ll be notified when the episode is posted. Mark Sutter, ISA:

• https://www.linkedin.com/in/marklsutter/

Jamie Munoz, Catalyst Integrators

• https://www.linkedin.com/in/jamie-munoz/
• https://www.catalystintegrators.com/

Mark Yeager, Yeager Marketing

• https://www.linkedin.com/in/markryeager/
• https://yeagermarketing.com/

You can view a video version of this and all of our episodes on our YouTube Channel

• https://www.youtube.com/@aztechcouncil

Learn more about the Arizona Technology Council and our upcoming events at:

• https://www.aztechcouncil.org

Learn more about our sponsors, PADT, at:

• https://www.padtinc.com