Festive content trends, and who will win Christmas 2026?

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Festive content trends, and who will win Christmas 2026?

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In this final episode of the year, Ampere explores who is winning the Christmas catalogue across broadcast TV, streaming, and sport. How are UK broadcasters, global streamers, and live sports rights holders competing for festive audiences, and what do changing Christmas viewing habits mean for content strategy in an increasingly fragmented market?

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