Fish out of water: V8 gearhead drives Cybertruck and self-driving mode, annoying fellow motorists. Why Charger and Jeep EVs don't connect with buyers, despite 75% energy cost savings.
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Fish out of water: V8 gearhead drives Cybertruck and self-driving mode, annoying fellow motorists. Why Charger and Jeep EVs don't connect with buyers, despite 75% energy cost savings.
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Summary
Avowed Muscle Car addict Joe drives Cybertruck through Seattle. He drives Tesla in self-driving mode confidently through busy gas station {backwards}. Why can't product planners see the disconnect between buyer mindset and the products they develop?
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