Folha Seca #93 – Robert Eenhoorn, former CEO of AZ
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Folha Seca #93 – Robert Eenhoorn, former CEO of AZ
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Summary
The guest on the ninety-third episode is Robert Eenhoorn, the former CEO of AZ Alkmaar. A pioneer who bridged the gap between American sports analytics and European football, Robert’s transition from a New York Yankees player to a top-tier football executive is a masterclass in disruptive leadership. Throughout the conversation, he reflects on his decade-long tenure at AZ, which was a period marked by sustained organic revenue growth and a multi-fold increase in squad market value that solidified the club's financial elite status. Robert details the "do more with less" philosophy that defines AZ, explaining how the Club utilizes data as a compass to outperform giants like Ajax and PSV. He discusses his unique journey from winning the 2011 Baseball World Cup as a technical director to implementing Billy Beane’s principles in the Eredivisie. From navigating the 2019 stadium roof collapse to clinching the 2023 UEFA Youth League title, Robert emphasizes a management style rooted in objective transparency, high-stakes efficiency, and the willingness to think differently.