Episodes

  • Welcome to Follow the Crumbs

    Welcome to Follow the Crumbs
    Jun 23 2026
    Why do we do the things we do?
    Follow the Crumbs is a behavioural science podcast that unpacks the hidden influences behind everyday decisions. Join Leigh and Tegan as they explore the psychology, language and biases shaping, well, just about everything. Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    Less than 1 minute
  • The semantics of sorry

    The semantics of sorry
    Jun 23 2026
    What does ProNutro have to do with trust?
    When ProNutro changed a recipe loved by generations of South Africans, the reaction revealed something bigger than breakfast. In this episode of Follow the Crumbs, Leigh and Tegan explore how trust is built, broken and rebuilt. And what AI is doing to authenticity. Markowitz, 2024: From complexity to clarity · Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    15 mins
  • The WHY of wine

    The WHY of wine
    Jun 29 2023
    How do you choose what wine to drink?
    From tastes to tannins and labels to language, explore the behavioural principles that nudge us to choose one wine over another – often without us even realising it.
    Pour a glass and push play. Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    25 mins