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For Immediate Release

For Immediate Release

By: Neville Hobson and Shel Holtz
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Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) Economics Marketing Marketing & Sales Politics & Government
Episodes
  • FIR #508: Inside AI’s Human Raw Material Supply Chain
    Apr 8 2026

    When workers lose their jobs, many turn to gig work to earn income while waiting for new opportunities. Increasingly, companies that hire gig workers are shifting from delivering food or sharing rides to creating content to train AI systems. This raises various communication and ethical issues. Neville and Shel explain what's happening and discuss the implications in this short midweek episode.
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    21 mins
  • FIR #507: Should Nobody Really Ever Write with AI?
    Mar 30 2026

    Take a stroll through LinkedIn. You'll find no shortage of posts stridently deriding the notion that anyone should ever use AI to write for them. While that case isn't hard to make for professional writers, there are countless professionals in other fields who struggle with writing, never trained to be writers, yet now have to write everything from emails to reports as part of their jobs. Should they really sweat for hours over wording, time they could be devoting to the core areas of subject expertise, when AI can produce content that is cogent, clear, and direct? In this short mid-week episode, Neville and Shel look at the trends in using AI for writing, despite the plethora of opinions from the pundits.
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    The post FIR #507: Should Nobody Really Ever Write with AI? appeared first on FIR Podcast Network.

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    26 mins
  • FIR #506: Battle of the Bots!
    Mar 23 2026

    In this monthly long-form episode for March, Neville and Shel tackle a trio of interconnected themes reshaping the communications profession in the age of AI. The conversation opens with Anthropic’s top lawyer declaring that AI will destroy the billable hour. That thread leads naturally into JP Morgan’s controversial use of digital monitoring to verify junior bankers’ working hours, where Shel and Neville question whether surveillance technology can substitute for genuine managerial trust and engagement.

    The episode also examines Gartner’s widely circulated prediction that PR budgets will double by 2027 as AI search engines favor earned media. Shel delivers a detailed report on the escalating misinformation crisis, citing a 900% surge in global deepfake incidents and new research from the C2PA on content provenance standards. The episode closes with a discussion of Cloudflare CEO Matthew Prince’s prediction that bot traffic will exceed human traffic by 2027, and a sobering peer-reviewed study on how social bots hijack organizational messaging — research reported by Bob Pickard, who has experienced bot-driven attacks firsthand.

    Dan York also contributes a tech report on the state of the Fediverse and Mastodon, as well as on AI developments for WordPress.
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    The post FIR #506: Battle of the Bots! appeared first on FIR Podcast Network.

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    1 hr and 43 mins
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