Free Shipping Kills Sales | Chris Malta's EBiz Insider Podcast
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Free Shipping Kills Sales | Chris Malta's EBiz Insider Podcast
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About this listen
Free shipping is the participation trophy of ecommerce. Everybody thinks they need it because everybody else has it, so they slap "free shipping" on everything and wonder why their profit margins look like a financial crime scene. Spoiler: you just committed it yourself.
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