From Clicks to Cures: How Healthcare Brands Use Social Media to Impact Patient Lives
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From Clicks to Cures: How Healthcare Brands Use Social Media to Impact Patient Lives
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What happens when a filmmaker-turned-marketer finds his way into biotech? Francis Ukpolo, Marketing Lead at Amgen and founder of Afro Theory, joins Misha Kouzeh to pull back the curtain on healthcare marketing — the regulatory guardrails, why pharma turns off social media comments, and how a single conference moment can drive patient outcomes.
00:00 Introduction & Meet Francis Ukpolo
3:39 From Filmmaker to Healthcare Marketer
5:28 Inside Omnichannel Marketing at Amgen
9:52 The Regulatory Reality of Healthcare Marketing
13:33 When Clinical Data Goes Viral
15:57 How Afro Theory Was Born
21:43 AI, Creators & the Future of Social Media
25:48 Closing Thoughts & Where to Find Francis
Connect with Francis on LinkedIn: www.linkedin.com/in/francisukpolo
Check out Afrotheory: www.afrotheory.com
Follow Francis on Instagram: www.instagram.com/fresh_pepper
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