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In this episode of Selling on Giants, we sit down with Ian Walker, President and Co-Founder of Hippie Snacks and Left Coast Naturals, to unpack what it really takes to build a successful retail brand.

From humble beginnings selling at a farmer's market nearly 30 years ago, Ian has grown the business into a leading manufacturer, brand owner, and distributor supporting more than 40 natural food brands across North America. Along the way, he's learned firsthand why retail success requires far more than simply landing shelf space.

Ian shares practical advice on:

- How to determine if your brand is truly ready for retail.
- The biggest mistakes digital-first brands make when expanding into stores.
- Why understanding retailer, distributor, and manufacturer margins is critical.
- How to budget for listing fees, promotions, advertising, and trade spend.
- The importance of starting with core retailers and expanding region by region.
- How private label, distribution, and diversified revenue streams can help fund long-term brand growth.
- Why curiosity, patience, and continuous learning are some of the greatest competitive advantages in consumer products.

Whether you're selling on Amazon, building a DTC brand, or preparing to enter retail for the first time, this conversation offers a realistic look at the financial and operational challenges of omnichannel growth—and the strategies that help brands succeed for the long haul.

If you enjoyed this episode, be sure to like, subscribe, and follow Selling on Giants for more conversations with founders, operators, and industry experts helping brands scale across Amazon, retail, and beyond.

Website: https://www.leftcoastnaturals.com/
Facebook: https://www.facebook.com/leftcoastnaturals/#
Twitter: https://x.com/leftcoastfoods
LinkedIn: https://www.linkedin.com/company/left-coast-naturals/