In this episode of From Stuck to Scaled, host Julio Gonzalez sits down with Jason Fishman, CEO of Digital Niche Agency. With over a decade of experience in helping more than 500 companies raise nine figures in capital through strategic digital marketing, Jason provides valuable insights into the often-misunderstood world of equity crowdfunding.
Join us as we dive into the crucial aspects of the fundraising process, discussing what causes many campaigns to stall before gaining traction and what distinguishes successful companies from those that struggle to meet their capital goals. For small business owners who have never considered equity crowdfunding as a viable path to growth, this episode opens an essential dialogue about opportunities they may have overlooked.
Jason shares key tips for founders, including the importance of building an investor audience before launching, treating fundraising as an ongoing marketing effort, and crafting a compelling narrative that resonates with investors. He emphasizes the significance of showcasing real traction and community engagement, as well as the power of documenting successes and tracking what works throughout the fundraising journey.
Connect with Jason Fishman:
Website: https://digitalnicheagency.com
LinkedIn: https://www.linkedin.com/in/jasonfishman
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com

Email Julio at julio@opticution.com with any comments, questions or suggestions!

In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez sits down with Ryan Kimler, the Founder of Net Profit CFO and an international best-selling author. Together, they dive deep into the financial frameworks that every growing business needs to transition from merely surviving to thriving.
Many business owners hit a ceiling due to a lack of financial clarity and scalable structure. Ryan shares invaluable insights on how to break free from reactive survival mode and adopt a proactive approach for sustainable growth. Tune in to discover how to increase profitability without simply boosting revenue, leverage financial data as a powerful growth tool, and identify what sets scalable businesses apart from stagnant ones.
Ryan also shares practical tips, including tracking 3–5 core KPIs, evaluating your team (from bookkeepers to CFOs), and calculating your true break-even point. Make sure to listen in for actionable strategies that can transform your business financial health and set you on a path to freedom.
Connect with Ryan Kimler:
Website: www.netprofitcfo.com
LinkedIn: https://www.linkedin.com/in/ryankimler)
Instagram: @netprofitcfo
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at julio@opticution.com with any comments, questions, or suggestions!

In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez talks with Sirena Dimas, an employee benefits broker at World Insurance Associates, about demystifying healthcare options for small to midsize business owners. Sirena is passionate about bringing transparency to employee benefit packages, ensuring that both employers and employees understand their options.
Join us as we tackle an often-overlooked topic in business: healthcare. Sirena explains the difference between HMO and PPO plans, discussing access, utilization, and the ever-increasing costs of healthcare in America. She shares valuable tips on how to save money and make informed healthcare decisions, emphasizing the importance of using resources like Employee Assistance Plans and leveraging HSA, FSA, and 401k accounts.
Don’t miss Sirena’s insights on checking your insurance plan's network and the significance of verifying your beneficiaries annually. Whether you're a business owner or an employee, this episode is sure to help you navigate the complexities of healthcare.
Connect with Sirena Dimas:
LinkedIn: www.linkedin.com/in/sirena-dimas
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at julio@opticution.com with any comments, questions, or suggestions!