In this episode, I'm talking with Brittany Barcellos, the Founder of BXB, for a powerful conversation on: identity evolution, self-trust, and building a brand from the inside out.

Together we explore the real, behind-the-scenes journey of growth—beyond the highlight reel. While her brand appears to be rapidly expanding, Brittney opens up about the uncertainty, resistance, and constant reinvention that come with true evolution.

We dive into her transition from business coaching into founding BXB, a creative brand world where she helps women step into their "muse" identity: their most elevated, embodied self, and build influence from that place. Through styling, media, and creative direction, she transforms not just brands, but identities.

We also talk about:

• Letting go of old identities and the discomfort that comes with it
• The difference between pioneers vs. innovators—and how to navigate being copied
• Why self-trust is built through action, not overthinking
• How "hiding" shows up subconsciously (even at high levels of success)
• The power of embodiment and energy over strategy and content

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About our guest: Brittany Barcellos, Founder of BXB

Follow Brittany on Instagram @brittanyxbarcellos