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Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become *LESS* in demand is to pretend the world isn’t changing.” How do you plan to stay relevant over the next 3–5 years? This episode is your wake-up call! P.S. It isn’t doom and gloom. Think of it as pessimistic pragmatism. Watch now.

📰 About Colin Levy:
Colin Levy is a brilliant legal technology expert, educator, and General Counsel of Malbek who helps legal professionals make sense of rapidly changing technology. With over 17 years in legal tech, Colin specializes in translating complex tools into practical strategies that law firms can actually use. He’s the author of The Legal Tech Ecosystem, co-author of CLM for Dummies, and editor of the Handbook of Legal Tech. Colin regularly speaks to law firms, in-house teams, and professional organizations on AI and the future of legal work.

👉 Sasha and Colin explore:
— How junior associate work is already disappearing as AI takes over legal research, drafting, and routine case tasks.
— The #1 reason your law firm tech adoption will fail (Watch out for the “T” word)
— How most firms only use ~20% of their practice management software (like Clio), leaving profits on the table.
— How backend software (intake, billing, workflow, client portals) will free lawyers to focus on higher-value work.
— The *biggest* advantage in an AI-driven legal world: operational discipline paired with human relationships.

👉 Main Takeaways from the Episode:
— Map your client intake from first contact to signed agreement. Cut one step that creates friction or delays in onboarding.
— Assign one person to own tech adoption in your firm. Schedule a live training session instead of sending another tutorial link.
— Write down one skill you’ve avoided learning because it feels uncomfortable. Spend 30 minutes on it this week.

📞 Connect with Colin Levy:
• Website: https://www.colinslevy.com/
• LinkedIn: https://www.linkedin.com/in/colinslevy/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the *most* successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and consumer ads, building a B2B referral engine instead, and focusing on real, authentic relationships. His approach to “making the phone ring until it smokes” paid off big time! Tune in now.

📰 About Darren Findling:
Darren Findling is the highly accomplished founder and President of The Probate Pro. With a legal career spanning over 30 years, he has built one of the most successful probate firms in the United States by combining an “always learning, always-on” leadership style, a referral-driven growth model, and a deep interest in people. Darren has been featured in The New York Times, The Wall Street Journal, and The View, and his firm has been recognized by Law Firm 500 as one of the fastest-growing law firms in the country from 2017 to 2019.

👉 Sasha and Darren explore:
— How billboards, radio, and consumer ads cost more than the case itself (and why B2B referrals are better!)
— How *not* to let ego kill your business: pick a name after your service (e.g., Probate Pro), not yourself.
— The #1 leadership mistake: assuming the best lawyers make the best managers.
— How AI is now the arbiter of knowledge. Make up for this with genuine relationships (this can’t be outsourced, only DIY’ed)

👉 Main Takeaways from the Episode:
— Pick one professional referral partner (CPA, attorney, realtor, financial advisor) and book a coffee meeting with them this week. Ask how you can support *their* business first.
— Write down the one idea you’ve been avoiding because it’s uncomfortable (asking for referrals, following up, speaking up). Do it this week.
— Identify one leadership role currently filled by a lawyer that should be filled by a non-lawyer operator.

📞 Connect with Darren Findling:
• Website: https://theprobatepro.com/
• LinkedIn: https://www.linkedin.com/in/darren-findling

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It *is* possible to get more clients without sacrificing your personal life. Tune in now.

📰 About Phyllis Sisenwine:
Phyllis Sisenwine is a Master Certified Coach (MCC). She has spent more than 25 years helping lawyers build more profitable and better-run law firms. She works with solo attorneys and law firm owners on business development, delegation, referrals, and time management. Phyllis is also a nationally recognized motivational speaker, the author of Market You Must, and a frequent radio and TV guest. She is renowned for her high-energy, hands-on coaching style.

👉 Sasha and Phyllis explore:
— How to spot $25/hour tasks and delegate them so you can focus on $300/hour work.
— The “lady in red” branding lesson that created unexpected business opportunities.
— Why alumni networks and bar associations are *HUGE* gold mines for business.
— How TOP attorneys leverage speaking engagements (free ones!), referrals, and one-on-one meetings.
— Why “meeting with yourself” is the most profitable habit you can develop.

👉 Main Takeaways from the Episode:
— Pick one growth channel (speaking gigs, building referral pipelines, or 1:1 meetings with potential clients and partners) and schedule it weekly. Consistency is vital.
— Identify $25/hour tasks and delegate them so you can spend time on $300/hour work.
— Block 2 hours every week for uninterrupted thinking time to map your law firm’s growth plan.

📞 Connect with Phyllis Sisenwine:
• Website: https://powerfulcoaching.com/
• LinkedIn: https://www.linkedin.com/in/phyllissisenwine

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/