Gina Logan - All My Children Wear Fur Coats "Paw-Cast"
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Gina Logan - All My Children Wear Fur Coats "Paw-Cast"
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About this listen
Peggy Hoyt interviewed Gina Logan, Associate Director of Category Insights at Kantar, about pet owner behavior and shopping patterns. Gina shared insights from Kantar's biennial "Shopping for My Pet" study, which examines attitudes and behaviors of pet owners across different demographics. The discussion covered how different age groups (millennials, Gen X, and boomers) approach pet care, with millennials spending more on health and wellness products and being more likely to own both dogs and cats. They explored trends in pet ownership, including the rise of dual species ownership and the growing importance of health and wellness products in the pet market. Gina also discussed how retailers are adapting to serve multiple pet types and how brands are developing products and services throughout the entire pet ownership lifecycle, including post-pet services for grief support and memorials.
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