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Good. Better. Broker.

Good. Better. Broker.

By: Justin White
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Summary

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.© 2026 Good. Better. Broker. Economics Management Management & Leadership Personal Finance
Episodes
  • A Pre-Approval Strategy Guaranteed to Win Deals | Episode 122
    May 12 2026

    The following guest sits down with host Justin White:

    • Lucas Vanderbosch – Mortgage Broker, Mitten Mortgage Lending


    A Young LO’s Approach to Fully Educating Clients is Helping his Business Take Off

    Mortgage brokers only get one chance to make a first impression. By educating clients on what they can truly afford, LO’s set themselves up to not get shopped. How can mortgage brokers win more deals and put their borrowers in the best financial situation? Listen to Episode #122 of the Good. Better. Broker. podcast to find out how an LO 5X’d his business with a pre-approval strategy tailored to every borrower’s individual situation.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how to win over more borrowers by explaining all the details of their mortgage up front.


    In this episode, we discuss ...

    • 1:30 – How Lucas figured out he had a knack for great customer service
    • 2:38 – prioritizing relationship building instead of selling
    • 4:23 – the opportunity Lucas saw to set himself apart
    • 8:46 – explaining tax reassessments to borrowers
    • 10:57 – the spreadsheet Lucas puts in front of his borrowers and real estate agents
    • 14:18 – why Lucas gives borrowers as much information as possible up front
    • 16:29 – what Lucas does before a client’s first payment is due
    • 19:17 – tailoring every pre-approval call to each borrower’s situation
    • 21:40 – the impact of Lucas’ pre-approval process on his business growth


    Show Contributor:

    Lucas Vanderbosch

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    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    24 mins
  • Building a Destination Broker Shop for Top Originators | Episode 121
    Apr 28 2026

    The following guest sits down with host Justin White:

    • Alex Madonna – Mortgage Broker, Trust One Financial


    Why a Top Retail Lending Executive Decided to Open his Own Independent Mortgage Broker Shop

    After a long and very successful career at a large retail mortgage lender, Alex Madonna has made a pivot to the mortgage broker space. Why does he believe the wholesale channel is the place to plant his flag? Listen to Episode #121 of the Good. Better. Broker. podcast as we sit down with Alex to find out the vision for his new company and his plans to make it a destination for top loan originators.

    In this episode of the Good. Better. Broker. podcast, you’ll learn how a former retail lender executive aims to leverage the power of the wholesale channel to build his new mortgage brokerage.


    In this episode, we discuss ...

    • 1:26 – why Alex decided to start his own broker shop
    • 2:25 – how it feels to come back to the broker channel
    • 3:27 – the timing of Alex announcing his move
    • 4:30 – why Alex has been successful in the direct lending model
    • 5:28 – new customer acquisition
    • 7:38 – the model Alex is building at his new company
    • 9:45 – the importance of transparency in mortgage origination
    • 11:45 – what Alex is looking for in loan originators
    • 14:20 – coaching LOs to think long-term
    • 16:13 – what LOs should look for in a broker shop
    • 18:05 – the key elements to building a successful business
    • 19:48 – how Alex feels about his fresh start in the broker channel


    Show Contributor:

    Alex Madonna

    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    24 mins
  • Why the Best Time to Evaluate Your Business is Now | Episode 120
    Apr 14 2026

    Why the Best Time to Evaluate Your Business is Now

    The following guest sits down with host Justin White:
    • Joey Rivero – Mortgage Broker, Clear Choice Lending


    Working On Your Business Instead of Working in the Business as a Strategy for Growth

    For even the most seasoned or successful mortgage broker, there comes a point when you have to figure out the best use of your time. How can brokers determine if there’s a better way to run their business? Listen to Episode #120 of the Good. Better. Broker. podcast as we sit down with a 25-year industry veteran to find out why his company took a step forward when he decided to take a step back.

    In this episode of the Good. Better. Broker. podcast, you’ll learn why it’s important to look for new ways to make your business more efficient.


    In this episode, we discuss ...

    • 1:40 – Joey’s shift to doing things differently
    • 2:44 – what Joey is doing to provide value for his referral partners
    • 4:32 – specific strategies for helping real estate agents
    • 5:26 – the importance of consistently being in front of referral partners
    • 6:07 – why Joey views his real estate agents as clients
    • 7:11 – making tough decisions about who you work with
    • 8:38 – why Joey hired an operations manager
    • 9:49 – Joey’s plans for company growth
    • 10:50 – how Joey’s feelings about his business have changed
    • 11:40 – why Joey is thinking about his legacy
    • 14:05 – Joey’s advice for other brokers on why they should evaluate their business


    Show Contributor:

    Joey Rivero

    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram


    About the Host:

    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

    Connect with Justin on LinkedIn, Instagram, or Twitter


    Connect with UWM on Social Media:

    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube

    Head to uwm.com to see the latest news and updates.

    Show More Show Less
    16 mins
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