Green Bay Football-Themed Airbnbs: PigskinJourneyman’s Short-Term Rental Business
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The host interviews Matt, a former arena football quarterback and investor, about turning a nest egg from an earlier retail venture (selling the “wacky whistle,” which expanded from Hawaii to Dubai’s Global Village) into a football-themed short-term rental business, PigskinJourneyman.com. Matt explains how he built and self-manages themed properties near sports destinations—starting near Lambeau Field in Green Bay, expanding to South Bend near Notre Dame (including a two-house “Rockne compound”), and adding a pool property near the Pro Football Hall of Fame area in Massillon/Canton, Ohio. They discuss amenities and design, tools like Turno and PriceLabs, seasonality, platform reliance vs. direct bookings, operational workload, and regulatory risk. Matt shares 2025 plans to open a Jim Thorpe–themed property in Jim Thorpe, Pennsylvania, and considers future restructuring and possible expansion into boutique hotels or other ventures.
00:00 Podcast Twist Intro
01:18 Wacky Whistle Origins
02:00 Dubai Retail Chaos
03:59 Product Longevity Mindset
06:15 Real Estate Pivot Begins
06:54 Football Brand Story
09:20 Family Football Inspiration
10:29 No Guru Policy
14:21 Canton Market Strategy
17:26 Purchase Rehab Numbers
20:21 Revenue Ops Systems
22:26 Rockne Compound Expansion
24:18 Two Houses One Compound
25:14 Compound Pricing Strategy
27:13 Minimum Nights Party Risk
27:43 Dynamic Pricing With PriceLabs
29:29 Direct Booking Challenges
31:16 Next Market Jim Thorpe PA
33:17 Who Books These Stays
36:39 Scaling Risks And Diversification
37:35 Future Markets Hawaii Texas
39:13 Graduating Beyond STRs
42:13 Life Logistics And Time Zones
45:18 Wrap Up Links And Advice
Connect with me:
LinkedIn: https://www.linkedin.com/in/lanekawaoka/
Facebook: https://www.facebook.com/TheWealthElevator
Instagram: https://www.instagram.com/TheWealthElevator
Lane Kawaoka is a developer and multi-family syndicator who owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $2.1 Billion AUM of real estate by syndicating over $200 Million Dollars of private equity and most importantly distributed more than $45M back to our investors since 2016.
Check out our Top-50 Investing Podcast, The Wealth Elevator.
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