Most startups don’t fail from lack of ideas. They fail because people quit too early—or play it too safe. Graham Hobson built a €100M business starting with a simple frustration: printing photos of his kids. What followed wasn’t a smooth growth curve—it was years of uncertainty, near failure, and painfully slow progress. In this conversation, we unpack the real psychology behind building something that lasts. Not hustle. Not hacks. But resilience, emotional insight, and the ability to keep going when the rewards are invisible. Graham shares how surviving the dot-com crash shaped his thinking, why hiring for values beats hiring for talent, and how the most successful businesses often start with deeply human problems. Reframe uncertainty as a normal part of meaningful progress Focus on emotional value, not just functional output Build resilience by solving problems, not avoiding them If you’re building something—or thinking about it—this episode will change how you measure progress. SPONSORS 🌳 Acorns Smart way to grow your money $5 welcome bonus Acorns.com/PSYCHOLOGY NEW SHOW - How to Change the World: The History and Future of Innovation Learn about the evolving story of the human species and our ideas told in chronological order. The podcast is full of fun facts, surprising stories and philosophical insights. Found on all major podcast players: Spotify - https://open.spotify.com/show/1Fj3eFjEoAEKF5lWQxPJyT Apple - https://podcasts.apple.com/us/podcast/how-to-change-the-world-the-history-of-innovation/id1815282649 YouTube - https://www.youtube.com/@HowToChangeTheWorldPodcast --- UPGRADE to Premium: 🏖️ Ad-free listening 🤘 Support the show 🔓 Exclusive AMAs and bonus content GrowthMindset.Supercast.com Growth Mindset Psychology: Sam Webster explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement. 📺 Watch - YouTube (Growth Mindset) 🛜 Website - Growth Mindset 📧 Email - GrowthMindsetPodcast (@) gmail.com CHAPTERS 00:00 Introduction to Graham Hobson00:49 Graham’s Early Career and Motivation02:04 The ...
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