Gwendolyn Rogers: How A Borrowed Mixer & A Dream Built The Cake Bake Shop #31
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Gwendolyn Rogers: How A Borrowed Mixer & A Dream Built The Cake Bake Shop #31
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About this listen
We’re taking HypeFriend on a field trip to The Cake Bake Shop at Disney’s BoardWalk, where founder and CEO Gwendolyn Rogers shares how a self-taught, self-funded dream—started with $100 from her son’s checking account—became one of the most magical dining experiences at Walt Disney World. Gwen opens up about pitching Disney for nine years, borrowing a mixer from a friend that’s still whipping up buttercream in the shop, designing every sparkling detail herself, and leaning on the kind of HypeFriends who help a dream survive long enough to come true. Then Ashley attempts Gwen’s famous black-and-white cake for Michael to give a blind taste test that is equal parts wholesome, hilarious, and high-stakes. It’s a sugar rush, a business masterclass, and a reminder that the best dreams aren’t handed to you—they’re made from scratch.
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