He Spent $5M Testing Links. Lots Wasted, But Here's What Works | Michał Rochwerger
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He Spent $5M Testing Links. Lots Wasted, But Here's What Works | Michał Rochwerger
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About this listen
Michał Rochwerger has spent over $5 million testing link building tactics across dozens of markets, and he says most of that industry is built on manipulated metrics.
In this conversation, he breaks down exactly which signals are worth manipulating, which ones are a waste of money, and how domain rating, traffic, and trust flow are being faked at scale to sell guest posts worth nothing.
He also exposes how others use DMCA copyright scams to net 240 high-authority links in a single month, why Google will keep betting on links in the AI era, and how operators are already gaming ChatGPT and AI Overviews through parasite SEO on trusted publishers.
Michał is the CEO of TrustLuna and Vistrix, runs one of Poland's largest link building operations, and has watched from the front row as major agencies burned seven-figure budgets on tactics that looked good in reports and did nothing in rankings.