How Franchisees Are Using Crowdsourced Innovation

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How Franchisees Are Using Crowdsourced Innovation

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In this episode of Franchise Conversations with Fexingo, Lucas and Luna dive into how franchisees are tapping into crowdsourced innovation platforms to generate and test new ideas. They explore the case of Dunkin's 'Dunkin' Runs on You' campaign, which led to the creation of the popular brownie batter donut, and discuss how smaller franchise systems are using tools like IdeaScale to source employee and customer suggestions. Lucas explains the economics: a typical franchisee spends about $500 a month on a crowdsourcing platform, which can yield dozens of actionable ideas annually. He also warns about the risk of 'suggestion fatigue' and how to avoid it. Luna brings up a real example from a 7-Eleven franchisee who used a simple suggestion box app to reduce store theft by 20%. The episode ends with a forward look at how AI could further automate idea filtering, making crowdsourcing even more efficient for franchise networks. #FranchiseConversations #FexingoBusiness #BusinessPodcast #CrowdsourcedInnovation #DunkinDonuts #BrownieBatterDonut #IdeaScale #FranchiseGrowth #CustomerIdeas #EmployeeSuggestions #InnovationPlatforms #7Eleven #TheftReduction #SuggestionFatigue #AIFiltering #BusinessStrategy #OperationalExcellence #FranchisingTips Keep every episode free: buymeacoffee.com/fexingo

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