How Taco Bell Won a $45M Lawsuit and Took Over Culture
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How Taco Bell Won a $45M Lawsuit and Took Over Culture
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Summary
Former Greg Creed joins Hospitality Hangout for a masterclass in leadership, branding, and restaurant growth. Greg shares how he helped transform Taco Bell into one of the most recognizable brands in the world, from responding to a headline-making lawsuit to launching Doritos Locos Tacos and building Mountain Dew Baja Blast into a billion-dollar success story.
The conversation also dives into company culture, developing leaders, standing out in a crowded market, and why hospitality remains one of the most overlooked career paths today. For restaurant operators, marketers, founders, and anyone building a brand, this episode is packed with real-world insight from one of the industry's most accomplished executives.
Episode Credits:
- Sponsored by: DirecTV
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, Jimmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Creative
www.thehospitalityhangout.com
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