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How To Be A Handmade Boss

How To Be A Handmade Boss

By: Steph Cole-Lewis
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About this listen

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

© 2026 How To Be A Handmade Boss
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #108 - What to Do This Week If You’re New to Etsy (A Simple Plan)
    Apr 1 2026

    If you’re new to Etsy and everything feels messy, overwhelming, or like you’re doing loads but getting nowhere… this video is your reset.

    In this episode, I walk you through a simple, calm weekly plan for Etsy beginners and early-stage sellers who feel stuck, scattered, or unsure what to focus on next.

    We cover:
    – What to actually work on this week (not everything)
    – The one thing to stop doing if you want momentum
    – How to build progress without burnout
    – Why doing less in the right order leads to more sales

    This is for you if:
    – You’re brand new to Etsy
    – You’ve made a few sales but it feels chaotic
    – You’re busy all the time but not confident it’s working
    – You keep tweaking everything and hoping something clicks

    No hype.
    No massive to-do list.

    Just a clear next step so you can move forward without frying your brain.

    ☕ If this helped, subscribe for weekly Etsy and handmade business advice that actually makes sense.

    🔗 Fast-Action Sales Fixes (No Overwhelm).
    https://www.handmadebosses.com/offers/XfEMFfGM/checkout

    Insta CTA

    If you have an Etsy shop that feels… inconsistent…

    or you’re stuck under 20 sales wondering what you’re doing wrong…

    This is for you.

    HBSA is officially open.

    It’s our complete system for building a profitable handmade business without burning out, constantly launching new products, or chasing every algorithm update.

    We fix the foundations.

    Your listings.

    Your traffic.

    Your structure.

    Your sales process.

    So you’re not just hoping something sticks.

    Now here’s the important part.

    When you join, you get bonuses worth over £20,000.

    But those are only available until 2nd April at 8pm UK time.

    That’s when the doors close and every bonus disappears.

    If you’re serious about turning this into consistent income instead of random sales… this is your window.

    Go to www.handmadebosses.com/hbsalist and join HBSA.

    Don’t sit on it and hope things magically improve.


    Show More Show Less
    12 mins
  • #107 - Etsy SEO for Beginners (Without the Algorithm Panic)
    Mar 25 2026

    Etsy SEO feels confusing on purpose.

    And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress.

    In this episode, I break down Etsy SEO for beginners in plain English.

    No algorithm fear.
    No trending keywords.
    No constant listing refreshing.

    We cover:
    ✨ How Etsy search actually works (without the jargon)
    ✨ What keywords are… and what they’re not
    ✨ Where keywords matter, and where they really don’t
    ✨ Why refreshing listings doesn’t magically fix low sales
    ✨ What to focus on instead if you want steady progress

    This is calm, grounded SEO that helps you understand what Etsy needs and what buyers need – especially if you’re early-stage and trying to make your first proper sales.

    If this helped, subscribe for more beginner-friendly Etsy and handmade business advice, and go listen to the episode on why favourites don’t automatically turn into sales next.

    Insta CTA

    If you have an Etsy shop that feels… inconsistent…

    or you’re stuck under 20 sales wondering what you’re doing wrong…

    This is for you.

    HBSA is officially open.

    It’s our complete system for building a profitable handmade business without burning out, constantly launching new products, or chasing every algorithm update.

    We fix the foundations.

    Your listings.

    Your traffic.

    Your structure.

    Your sales process.

    So you’re not just hoping something sticks.

    Now here’s the important part.

    When you join, you get bonuses worth over £20,000.

    But those are only available until 2nd April at 8pm UK time.

    That’s when the doors close and every bonus disappears.

    And if you join before Monday 30th March at 8pm UK time, you also get a limited-time bonus…

    The HBSA Kickstart Kit.

    Your own personalised roadmap.

    We look at where you are, what stage you’re actually at, and exactly what to focus on first inside the academy.

    No wandering.

    No second-guessing.

    No “where do I start?”

    That bonus alone is worth £197.

    If you’re serious about turning this into consistent income instead of random sales… this is your window.

    Go to www.handmadebosses.com/hbsalist and join HBSA.

    Don’t sit on it and hope things magically improve.


    Show More Show Less
    14 mins
  • #106 - Your First Etsy Listings: What Actually Matters (Beginner Friendly)
    Mar 18 2026

    Struggling to make sense of your Etsy listings?

    In this episode, Steph breaks down what actually matters when creating Etsy listings that convert - without SEO overwhelm or overthinking.

    You’ll learn:
    • What makes someone click a listing
    • Photos vs titles vs descriptions (in the right order)
    • A simple listing structure you can follow
    • What NOT to obsess over yet

    Perfect for early-stage Etsy sellers who want clarity, not chaos.

    Subscribe for practical Etsy and handmade business advice that actually works.

    Insta CTA

    If you have an Etsy shop that feels… inconsistent…

    or you’re stuck under 20 sales wondering what you’re doing wrong…

    This is for you.

    HBSA is officially open.

    It’s our complete system for building a profitable handmade business without burning out, constantly launching new products, or chasing every algorithm update.

    We fix the foundations.

    Your listings.

    Your traffic.

    Your structure.

    Your sales process.

    So you’re not just hoping something sticks.

    Now here’s the important part.

    When you join, you get bonuses worth over £20,000.

    But those are only available until 2nd April at 8pm UK time.

    That’s when the doors close and every bonus disappears.

    And if you join before Monday 30th March at 8pm UK time, you also get a limited-time bonus…

    The HBSA Kickstart Kit.

    Your own personalised roadmap.

    We look at where you are, what stage you’re actually at, and exactly what to focus on first inside the academy.

    No wandering.

    No second-guessing.

    No “where do I start?”

    That bonus alone is worth £197.

    If you’re serious about turning this into consistent income instead of random sales… this is your window.

    Go to www.handmadebosses.com/hbsalist and join HBSA.

    Don’t sit on it and hope things magically improve.


    Show More Show Less
    19 mins
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Steph is so down to earth and honest plus a joy to listen to. Her aim is to get you started in your handmade business journey.

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