What would selling 5 million units of one product do for your business?

In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.

Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.

If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights.

Guest: Amy Anzel – Founder & CEO of Hollywood

Browzer

Website: https://hollywoodbrowzer.com/

Instagram: https://www.instagram.com/hollywoodbrowzer/

What you’ll learn:

• How Hollywood Browzer sold over 5 million units

• The power of product education in ecommerce

• How to pitch wholesale buyers successfully

• Why benefits matter more than ingredients

• Turning negative reviews into product innovation

• Scaling a beauty brand through TikTok and retail

• The strategy behind international expansion

Key takeaways:

00:34 The Art of Dermaplaning: Why Passion Matters

01:36 From Acting to Beauty Entrepreneurship

02:39 Manufacturing Journey: China to Product

03:35 Overcoming Early Buyer Rejections

03:58 Pioneering a Market: Owning Authority

04:31 Achieving Low Product Return Rates

05:35 Leveraging Customer Reviews for Trust

05:54 Multi-Channel Sales Strategy

06:04 Funding New Product Development

10:48 Turning Negative Reviews into Innovation

12:46 Video Tutorials for Product Education

15:14 Product Positioning: Enhancing Other Products

17:59 Future Vision: Multi-Step Skincare System

29:19 International Expansion: US Market Launch

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