How YouTube Card Sorting Tests Improve Channel Navigation

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How YouTube Card Sorting Tests Improve Channel Navigation

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Episode 84 of YouTube Marketing with Fexingo dives into card sorting — a UX research method adapted from web design that helps creators organise their video library and playlist structure based on how viewers actually think. Lucas and Luna walk through a real case study of a 50,000-subscriber DIY channel that used an open card sort with 200 viewers to redesign their channel layout. The result: a 22 percent increase in average session duration and a 14 percent bump in subscriber conversion within four weeks. They explain the difference between open and closed card sorting, how to run the test using free tools like Google Sheets or Miro, and why the mental model most creators use for their own content is rarely the one viewers have. If you've ever wondered why viewers don't click 'next video' as often as you'd expect, this episode offers a specific, testable fix. #YouTubeMarketing #CardSorting #ChannelNavigation #UXResearch #ViewerBehavior #VideoSEO #ContentOrganization #PlaylistStrategy #AudienceInsight #SessionDuration #SubscriberConversion #DIYChannel #Miro #GoogleSheets #CreatorTips #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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