How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate

Listen for free

View show details

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet brand named Bark & Root uses post-purchase order add-ons to increase repeat purchase rate. They break down the numbers: Bark & Root saw a 22% lift in repeat rate within 90 days after introducing the add-on offer. Lucas explains the psychology of the 'I already bought' moment, and how the brand uses the checkout page to suggest a complementary product — like a dental chew after a bag of kibble. They discuss timing, copy, and why the add-on needs to feel like a discovery, not an upsell. Luna shares a counterexample from a failed add-on test at a tea brand. The episode includes listener tips for testing add-ons without overwhelming the buyer. #RetentionMarketing #EmailMarketing #SMSPromotions #LoyaltyPrograms #RepeatCustomers #OrderAddOns #PostPurchase #CustomerRetention #BarkAndRoot #PetBrand #MarketingStrategy #Upsell #CrossSell #CheckoutOptimization #Marketing #EcommerceMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

No reviews yet