How the NFL uses culture to dominate global sport
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
How the NFL uses culture to dominate global sport
-
Narrated by:
-
By:
Bad Bunny at the Super Bowl was never what you think. Most people watched the Super Bowl halftime show and saw a performance. They talked about Bad Bunny, about language, about politics, about representation. But that’s only the surface. What happened on that stage was not just cultural expression. It was a business decision. A calculated move by the NFL at a very specific moment in its global expansion. In this video, I break down what the halftime show really represents, not as entertainment, but as strategy. The NFL is no longer just a sports league. It is one of the most sophisticated business systems in the world, and it is using culture as a lever to expand internationally, connect with new audiences, and reinforce its dominance. Bad Bunny was not the story, the strategy behind him was.