How to 2x Your A/B Testing Output Without More Budget
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
How to 2x Your A/B Testing Output Without More Budget
-
Narrated by:
-
By:
“We used to try to win every day. Now we’re willing to sacrifice entire months.”
What does it mean to optimize ad spend when there’s no universal answer?
Michael Ting (GM of DTC, JAXXON) joins Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to challenge one of the most common assumptions in ecommerce email marketing and paid media: that there is a single optimized ad spend. There isn’t. The better question is what you’re trying to achieve and over what time horizon.
Michael walks through how JAXXON uses cost per email signup to make confident budget decisions, spending aggressively into slow seasons and monetizing that list when it matters most. The conversation also covers decision quality frameworks, doubling AB testing velocity, and how daily performance reporting builds operator instinct over time.
Powered By
Motion Creative Benchmarks 2026
https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast
Richpanel
https://9ops.co/richpanel
Aftersell
https://9ops.co/aftersell-mops
Haus
https://www.haus.io/operators
Operators Newsletter
https://9operators.com/