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How to Combat the Ego: 2 Ways to Convince Yourself or Someone Else to Change Their Life

How to Combat the Ego: 2 Ways to Convince Yourself or Someone Else to Change Their Life

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We all know how hard it is to change our own behavior—and even harder to convince someone else to change theirs. In this episode, I explore two surprisingly effective ways to work around the ego, reduce resistance, and create real behavioral change.

Along the way, I compare two competing models of personal development: the popular "be, do, have" philosophy that focuses on identity and breakthroughs, and the "do, have, be" approach championed by thinkers like Alex Hormozi, where action comes first and identity follows.

Whether you're trying to improve yourself, influence others, become better at sales, or simply have more productive conversations, these ideas can help you sidestep defensiveness and make change feel less threatening.

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