How can you build powerful partnerships and drive loyalty in markets where prices should dominate?

Michael Lange is a Sales Leader who has excelled in selling commodities for decades.

How?

He finds value based on true needs, not just costs. Then he is relentless in ensuring his teams deliver excellence.

In this episode he shares his insights, wisdom and experience in sales and lets us in on the secret to sustained success when the products are the same.

More About Chris Webber

Chris is an author, business performance adviser and former sportsman. His mission is to give everyone the confidence they need to overcome the difficult moments at work. He talks about influence, negotiation, inspiring action and performance culture at work.

He delivers 1:1 performance development programmes to executives, leaders and business people who want to raise performance at work. He runs training programmes for groups and offers advice for organisations preparing for key moments such as price changes, negotiations and launches.

Ways to Stay Informed

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Buy the book - Get the Elephant Out of the Room. Outsmart Difficult People at Work

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