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Episode 803 | The Sharvette Mitchell Radio Show

Writing your book is only half the journey. The real question is: How do you launch it so people actually buy it, talk about it, and invite you to speak?

In this powerhouse episode of The Sharvette Mitchell Radio Show, Sharvette welcomes back Dr. Pam Perry, nationally recognized PR strategist, branding expert, and founder of Perry PR, to reveal what separates an average book launch from a superstar launch.

With more than 25 years of experience helping authors, speakers, and entrepreneurs secure media coverage, publishing opportunities, and national visibility, Dr. Pam shares practical strategies that every aspiring and published author needs to know.

Whether you're writing your first book or preparing for your tenth, this conversation is filled with actionable marketing advice you can implement immediately.

✅ The biggest mistake most authors make before launching their book

✅ Why your book cover is actually a marketing tool

✅ How to build a launch team before your book is released

✅ What belongs inside a professional media kit

✅ Why every author needs a press release

✅ How to attract media attention—even without a bestseller

✅ Creative ways to secure sponsors for your book

1. Start Marketing Before the Book Is Finished

One of Dr. Pam's biggest recommendations is to begin building excitement months before publication.

Test multiple book cover designs, gather audience feedback, and begin talking about your upcoming release long before launch day.

2. Think Beyond Book Sales

Your book is not the finish line.

It opens doors to:

• Speaking engagements
• Podcast interviews
• Corporate training
• Workshops
• Consulting
• Brand partnerships

A successful launch positions you as an expert—not just an author.

About the Guest:

Dr. Pam Perry is the founder of Perry PR, an award-winning public relations and branding agency. Dr. Pam is a seasoned strategist with over 25 years of experience in media and marketing. The agency specializes in helping authors, speakers, and entrepreneurs build their personal brands, gain media visibility, and secure publishing.

The Sharvette Mitchell Radio Show | www.Sharvette.com

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