What would 18.5 million views do for your store?

This week, we’re joined by Megan from Volashes - who did exactly that… with one video.

No big team.
No fancy production.
Just smart, consistent content.

We break down:
• What actually works on TikTok
• How to turn views into real sales
• TikTok vs YouTube Shorts (what’s better?)
• And why most brands are overthinking content

If you’re trying to grow your Shopify store with social - this one’s for you.

This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways!

Check out Volashes here: https://shopvolashes.com/

Key takeaways:

0:00 Introduction & About Megan

3:47 Pivoting Out Of Covid

10:01 Creating Behind The Scenes Content Successfully

14:38 TikTok vs YouTube: The Social Media Landscape

19:02 How Important Is Consistency?

26:38 How Can Brands Use Social Media To Their Advantage?

30:20 The Next Level Of Growth For Volashes

EXCLUSIVE WWS OFFERS:

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠

Follow us on socials:

⁠https://www.instagram.com/winningwithshopifypodcast/⁠

⁠https://www.tiktok.com/@winningwithshopify⁠

⁠https://www.youtube.com/@winningwithshopify

Join our newsletter: ⁠https://wwspodcast.com/⁠

Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency

Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠