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Enrollment Playbook by CMP

Enrollment Playbook by CMP

By: Michael Gonzalez
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Summary

 Enrollment Playbook by CMP is the go-to podcast for trade school and career college leaders who are serious about growing enrollment. Hosted by Michael and Andrea Gonzalez of College Marketing Pros, each episode delivers straight-talk strategies on paid media, admissions, AI-resilient messaging, CRM, and everything in between — built for any school training the hands-on workforce America needs. No fluff. No Gen Z playbooks. Just what's actually working for the schools that keep the country running.Michael Gonzalez
Episodes
  • CRM & InRoll

    CRM & InRoll
    May 13 2026

    Why Your Enrollment Software Might Be Working Against You — and What to Do About It.
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    5 mins
  • What Great Admissions Looks Like

    What Great Admissions Looks Like
    May 13 2026

    The Admissions Call Is the Most Important Marketing Moment in Your Entire Funnel
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    4 mins
  • Why Your Website Is Losing Leads

    Why Your Website Is Losing Leads
    May 13 2026

    The Program Page Mistakes That Are Costing You Enrollments Every Single Day.
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    5 mins
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