The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore
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The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore
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About this listen
Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short.
They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry.
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